商標登録insideNews: Beer wars are back: What companies can learn from MillerCoors suit against Anheuser-Busch in “corngate” – Milwaukee Business Journal

While comparing products and services in advertising campaigns is perfectly legal when done correctly, companies and marketers should work closely with their legal counsel to review any proposed ad campaign that specifically calls out a competitor or a competing product.

情報源: Beer wars are back: What companies can learn from MillerCoors suit against Anheuser-Busch in “corngate” – Milwaukee Business Journal

MillerCoors sues Anheuser-Busch over Super Bowl ads, 2:30

Beer companies’ legal battle brewing, 1:35

MillerCoors sues Anheuser-Busch over corn syrup ads 5:25

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商標登録insideNews: Iceland Supermarket Loses EU Trademark for Iceland to Reykjavik Legal – Eater London

U.K. supermarket no longer legally trumps a literal country Iceland Foods, which operates Iceland supermarkets in the U.K., no longer holds the EU trademark on the word “Iceland,” which is, of course, a sovereign country. The EU Intellectual Property Organisation granted the food company said trademark back in 2014, but that trademark is now invalidated after the supermarket tried to stop the country from mentioning itself in a slogan, prompting the country to sue.

情報源: Iceland Supermarket Loses EU Trademark for Iceland to Reykjavik Legal – Eater London

英企業の商標権巡り、アイスランド政府が提訴

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