{"id":20950,"date":"2019-09-12T10:49:09","date_gmt":"2019-09-12T01:49:09","guid":{"rendered":"https:\/\/www.tm106.jp\/?p=20950"},"modified":"2025-01-02T05:16:28","modified_gmt":"2025-01-01T20:16:28","slug":"vw%e3%81%ae%e3%83%ad%e3%82%b4%e3%83%9e%e3%83%bc%e3%82%af%e3%81%8c%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%e7%90%86%e7%94%b1%e3%81%af%e3%80%8c%e3%83%87%e3%82%a3%e3%83%bc%e3%82%bc%e3%83%ab%e3%82%b2%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.tm106.jp\/?p=20950","title":{"rendered":"\u5546\u6a19\u767b\u9332insideNews: VW\u306e\u30ed\u30b4\u30de\u30fc\u30af\u304c\u5909\u308f\u3063\u305f\u7406\u7531\u306f\u300c\u30c7\u30a3\u30fc\u30bc\u30eb\u30b2\u30fc\u30c8\u300d\u306b\u3042\u308a\uff1f\u30d5\u30e9\u30f3\u30af\u30d5\u30eb\u30c8\u30e2\u30fc\u30bf\u30fc\u30b7\u30e7\u30fc2019 | clicccar.com(\u30af\u30ea\u30c3\u30ab\u30fc)"},"content":{"rendered":"<h3>VW\u306e\u30ed\u30b4\u30de\u30fc\u30af\u304c\u5909\u308f\u3063\u305f\u7406\u7531<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/09\/volks-wagen-sign.jpg\" alt=\"VW\u306e\u30ed\u30b4\u30de\u30fc\u30af\u304c\u5909\u308f\u3063\u305f\u7406\u7531\" width=\"640\" height=\"360\" class=\"alignleft size-full wp-image-67429\" srcset=\"https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/09\/volks-wagen-sign.jpg 640w, https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/09\/volks-wagen-sign-320x180.jpg 320w, https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/09\/volks-wagen-sign-150x85.jpg 150w, https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/09\/volks-wagen-sign-151x85.jpg 151w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote><p>\u30d5\u30a9\u30eb\u30af\u30b9\u30ef\u30fc\u30b2\u30f3\u306e\u300cVW\u300d\u3068\u66f8\u304b\u308c\u305f\u30ed\u30b4\u30de\u30fc\u30af\u306e\u5237\u65b0\u3002\u300c\u30d5\u30a9\u30eb\u30af\u30b9\u30ef\u30fc\u30b2\u30f3\u306fID.3\u304b\u3089\u65b0\u3057\u3044\u6642\u4ee3\u306b\u5165\u308b\u300d\u3068\u3044\u3046\u6c7a\u610f\u8868\u660e\u3068\u3082\u3044\u3048\u305d\u3046\u3067\u3059\u306d\u3002<br \/>\n\u3042\u305f\u3089\u3057\u3044\u30ed\u30b4\u306f\u30013\u6b21\u5143\u7684\u3060\u3063\u305f\u3053\u308c\u307e\u3067\u3068\u7570\u306a\u3063\u30662\u6b21\u5143\u5316\u3002\u304b\u306a\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p><\/blockquote>\n<p>\u60c5\u5831\u6e90: <em><a href=\"https:\/\/clicccar.com\/2019\/09\/11\/910605\/\" rel=\"nofollow noopener\" target=\"_blank\">VW\u306elogo\u30de\u30fc\u30af\u304c\u5909\u308f\u3063\u305f\u7406\u7531\u306f\u300c\u30c7\u30a3\u30fc\u30bc\u30eb\u30b2\u30fc\u30c8\u300d\u306b\u3042\u308a\uff1f\u3010\u30d5\u30e9\u30f3\u30af\u30d5\u30eb\u30c8\u30e2\u30fc\u30bf\u30fc\u30b7\u30e7\u30fc2019\u3011 | clicccar.com(\u30af\u30ea\u30c3\u30ab\u30fc)<\/a><\/em><\/p>\n<p><\/p>\n<p>The new Volkswagen Logo and Brand Design, 0:58 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tm106.jp\/wp-content\/uploads\/2022\/05\/youtube-icon.jpg\" alt=\"youtube\" width=\"24\" height=\"16\" class=\"left size-full wp-image-35382\" \/><br \/>\n<div class=\"lyte-wrapper\" title=\"The new Volkswagen Logo and Brand Design\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_aJACrBPpIg0\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.tm106.jp\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaJACrBPpIg0%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/aJACrBPpIg0\" \/><meta itemprop=\"duration\" content=\"PT59S\" \/><meta itemprop=\"uploadDate\" content=\"2019-09-09T18:24:41Z\" \/><\/div><div id=\"lyte_aJACrBPpIg0\" data-src=\"https:\/\/www.tm106.jp\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaJACrBPpIg0%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">The new Volkswagen Logo and Brand Design<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/aJACrBPpIg0\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tm106.jp\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FaJACrBPpIg0%2F0.jpg\" alt=\"The new Volkswagen Logo and Brand Design\" width=\"640\" height=\"340\" \/><br \/>\u3053\u306e\u52d5\u753b\u3092 YouTube \u3067\u8996\u8074<\/a><\/noscript><meta itemprop=\"description\" content=\"\u201cThe new brand design marks the start of the new era for Volkswagen,\u201d says J\u00fcrgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. \u201cBy formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.\u201d \u201cNew Volkswagen\u201d can be seen and experienced in the design of the vehicles, in customer contacts and in the brand presentation as a whole. The new brand design applies both to Volkswagen Passenger Cars and to Volkswagen Commercial Vehicles. Volkswagen\u2019s Chief Designer Klaus Bischoff played a key role in the development of the new corporate identity. \u201cIn the new brand design, we have created an authentic communications platform for the emotional presentation of e-mobility. We are showing the Volkswagen of the future under the motto of \u201cdigital first\u201d and \u201cno filter\u201d. Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, explains: \u201cWe have created a new holistic global brand experience on all channels and across all touch points. As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer\u2019s perspective to a greater extent and to tell authentic stories.\u201d The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose.A total of 19 internal teams and 17 external agencies were involved in the project. The international roll-out of the new brand design will begin at the IAA Frankfurt International Motor Show. The starting signal will be given when the new logo starts to shine out from the high-rise building at company headquarters in Wolfsburg at the same time as the Volkswagen Group evening. The global changeover is to be implemented using a cost-optimized, resource-conserving approach. Initially, the brand\u2019s locations and dealers in Europe will be changed over, followed by China in October. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020. The roll-out is to be completed by the middle of next year. Volkswagen\u2019s rebranding is one of the largest projects of this type in the industry worldwide. All in all, 171 markets in 154 countries are concerned. At the 10,000 facilities of dealers and service partners throughout the world, about 70,000 logos will be replaced. The symbol and trademark will be the new logo. This will be more modern, clearer and simpler. The logo will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. It will allow more flexible use and will be outstandingly recognizable in digital media. To date, the logo has been blue and white. A new blue tone is now being added, allowing additional color variants. As the digital application with simple, user-friendly interfaces has become extremely important, the logo will be positioned flexibly with the new \u201cmoving frame\u201d in the future. Instead of a brand claim, Volkswagen will have a sound logo for the first time. This will make also make the Volkswagen brand distinctive in acoustic terms, both in the vehicle and in communications. The new visual language of the brand will be very different from that presented by Volkswagen to date \u2013 it will be bolder and more colorful. The focus will be on people. Volkswagen will no longer concentrate on perfectionism in vehicle photography. In future, the main objective will be to present realistic situations that customers can identify with. As in the case of the vehicle, light will also play a key role in communications. Light is the new chromium. In future, the logo will be illuminated, on the vehicle, at the brand locations and at the dealerships. At the dealerships too, the logo, the moving frame and light will play a key role, with a view to creating a pleasant atmosphere. In general, the cost to dealers will be kept as low as possible. In architectural terms, there will be no change to the interior of the dealerships. For several decades, Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is now to become female. On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div>\n<p><a href=\"https:\/\/www.tm106.jp\/?p=50972\" target=\"_blank\">\u5546\u6a19\u767b\u9332insideNews: \u7c73\u6cd5\u4eba\u540d\u3092\u300c\u30dc\u30eb\u30c4\u30ef\u30fc\u30b2\u30f3\u300d\u306b\u5909\u66f4\uff1f \u72ecVW\u300c\u3046\u305d\u300d\u3068\u8a8d\u3081\u308b\uff08\u30ed\u30a4\u30bf\u30fc) | Yahoo!\u30cb\u30e5\u30fc\u30b9<\/a><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tm106.jp\/wp-content\/uploads\/2023\/01\/internal_link.jpg\" alt=\"int-icon\" width=\"16\" height=\"16\" class=\"left size-full wp-image-46011\" \/><br \/>\nThe Volkswagen &#8220;VW&#8221; logo has been revamped. It could be seen as a declaration of determination that &#8220;Volkswagen will enter a new era with the ID.3.&#8221;<\/p>\n<button class=\"simplefavorite-button preset\" data-postid=\"20950\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"background-color:#ffffff;border-color:#ffffff;color:#4169e1;\"><i class=\"sf-icon-bookmark\" style=\"color:#4169e1;\"><\/i>\u30d6\u30c3\u30af\u30de\u30fc\u30af<\/button>","protected":false},"excerpt":{"rendered":"<p>VW\u306e\u30ed\u30b4\u30de\u30fc\u30af\u304c\u5909\u308f\u3063\u305f\u7406\u7531 \u30d5\u30a9\u30eb\u30af\u30b9\u30ef\u30fc\u30b2\u30f3\u306e\u300cVW\u300d\u3068\u66f8\u304b\u308c\u305f\u30ed\u30b4\u30de\u30fc\u30af\u306e\u5237\u65b0\u3002\u300c\u30d5\u30a9\u30eb\u30af\u30b9\u30ef\u30fc\u30b2\u30f3\u306fID.3\u304b\u3089\u65b0\u3057\u3044\u6642\u4ee3\u306b\u5165\u308b\u300d\u3068\u3044\u3046\u6c7a\u610f\u8868\u660e\u3068\u3082\u3044\u3048\u305d\u3046\u3067\u3059\u306d\u3002 \u3042\u305f\u3089\u3057\u3044\u30ed\u30b4\u306f\u30013\u6b21\u5143\u7684\u3060\u3063\u305f\u3053\u308c\u307e\u3067\u3068\u7570 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":20858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[30],"tags":[1176,621,379],"class_list":["post-20950","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-trademark-trend-newsletter","tag-volkswagen","tag-logo","tag-car","post_format-post-format-quote"],"views":1755,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.tm106.jp\/wp-content\/uploads\/2019\/08\/volkswagen.png","jetpack-related-posts":[{"id":21988,"url":"https:\/\/www.tm106.jp\/?p=21988","url_meta":{"origin":20950,"position":0},"title":"\u5546\u6a19\u767b\u9332insideNews: 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