商標登録insideNews: Trademark Loss for 161-Year-Old Insurer Shows Risk of Rebranding | bloomberg

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An insurance company’s failed attempt to revive the term “Equitable” that it had used for over 150 years underscores the importance of continuously using a trademark and the risks of abandoning a well-established mark even for a short time, attorneys say.

情報源: Trademark Loss for 161-Year-Old Insurer Shows Risk of Rebranding

Standards for Success: AXA Equitable, 8:07