Only a few weeks ago, the phrase ‘social distancing’ was not part of daily conversations. However, in the context of the current COVID-19 crisis, it is on everyone’s lips and is now one of the most well-known measures introduced to limit the spread of COVID-19. In order to stay relevant in these strange times, a number of brands have temporarily adapted or modified their trademarks and logos to reinforce the importance of complying with the health guidelines.
情報源: Trademark fluidity – not only humans are social distancing – Newsletters – International Law Office
Why changing a logo to promote social distancing isn’t always a good move | Marketing Media Money, 3:45