Rebel files for bankruptcy due to trademark case loss
Rebel Creamery has produced keto-friendly ice cream for almost a decade, but a judge recently ruled that its packaging is too similar to Van Leeuwen’s.
Source: Rebel Creamery bankrupt after Van Leeuwen ice cream lawsuit – Fast Company
Van Leeuwen sued Rebel in April 2021, alleging that Rebel’s packaging copied the distinctive pastel, monochromatic look and black-script branding associated with Van Leeuwen’s pints. Rebel denied knowingly copying the packaging and said it had not been aware of Van Leeuwen’s design when it opened in 2017 but lost the lawsuit and an appeal. The ruling required Rebel to disgorge roughly $23.8M in profits, stop selling the disputed packaging, and redesign its products to create a substantially different commercial impression.
Source: Popular ice cream brand Rebel files for bankruptcy due to trademark case loss | seekingalpha.com
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