商標登録insideNews: Beer wars are back: What companies can learn from MillerCoors suit against Anheuser-Busch in “corngate” – Milwaukee Business Journal

While comparing products and services in advertising campaigns is perfectly legal when done correctly, companies and marketers should work closely with their legal counsel to review any proposed ad campaign that specifically calls out a competitor or a competing product.

情報源: Beer wars are back: What companies can learn from MillerCoors suit against Anheuser-Busch in “corngate” – Milwaukee Business Journal

MillerCoors sues Anheuser-Busch over Super Bowl ads, 2:30

Beer companies’ legal battle brewing, 1:35

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