While comparing products and services in advertising campaigns is perfectly legal when done correctly, companies and marketers should work closely with their legal counsel to review any proposed ad campaign that specifically calls out a competitor or a competing product.
情報源: Beer wars are back: What companies can learn from MillerCoors suit against Anheuser-Busch in “corngate” – Milwaukee Business Journal
MillerCoors sues Anheuser-Busch over Super Bowl ads, 2:30
Beer companies’ legal battle brewing, 1:35
MillerCoors sues Anheuser-Busch over corn syrup ads 5:25
Can a licensee sue for trademark infringement under Section 43(a) of the Lanham Act? On April 1, 2019, the Eleventh Circuit issued its decision in Kroma Makeup EU, LLC v. Boldface Licensing + Branding, Inc. et al., and held that the answer to this question depends on the language of the licensing agreement. In Kroma Makeup EU’s case, it had contracted away any right to enforce the KROMA trademark.
情報源: European Licensee Lacked Sufficient Rights to Enforce Trademark Claim Against Kardashian Sisters | Dorsey & Whitney LLP – JDSupra
Jimmy Kimmel Interviews Kim, Kourtney & Khloé Kardashian in Las Vegas, 14:09