Foreign geographical indications (GIs) may be granted protection even without a trademark registration in China. GIs are indications that identify a good as originating from a certain region or locality, where a given quality, reputation or other characteristic of the good is essentially attributable to the natural or humanistic features of the place indicated. What if an indication is accredited as a GI in its country of origin – is it sufficient to be granted protection in China without being registered as a trademark? On 10 January 2011, Fujian Longwang Trading filed an application to the Trademark Office for registration of Trademark No. 9037930 “罗曼尼·康帝” (disputed trademark, Chinese transliteration of “Romanee-Conti”) on class 33 goods of “Wine; Whiskey”. The application was approved for registration on 21 January 2012.