In a EUIPO trademark filing dated March 3, 2020, the Motor Company took a steel washer and a lightning bolt and added what looks like a newly electrified Harley-Davidson logo to its label making arsenal. With just this filing and no accompanying context, it’s unclear what Harley’s plans are for where it wants to use this logo going forward. Motorcycle.com noted another potential electric logo filing at the same time, which we so far haven’t been able to locate.
Trade mark number:018204830
Trade mark status:Application filed