Adidas sues White Fox alleging TM infringement over four stripes
Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark. Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design
Source: Adidas sues White Fox alleging it infringed three-stripe trademark
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Court: Federal Court of Australia, New South Wales Registry
Number: NSD1753/2026
Title: ADIDAS AUSTRALIA PTY LTD & ANOR v WHITE FOX BOUTIQUE PTY LTD (ACN 606 710 114)
Filing Date: 18-Sep-2026
Adidas suing Australian brand with four-stripe logo, 0:30 ![]()
Adidas suing Australian brand with four-stripe logo