TTAB Continues to Rule on Genericness Wednesday, April 24, 2019In In re Hikari Sales USA, Inc., the Trademark Trial and Appeal Board (TTAB) issued a second precedential decision involving genericness, this year, just two days after issuing its first one. In doing so, the TTAB sent a strong message to brand owners hoping to obtain exclusive rights in highly descriptive or otherwise common terms.
Velcro Brand hook-and-loop fasteners aims to avoid the generic fate of former brands “videotape” and “cellophane” by re-engaging its funny singing lawyers.
Thank You For Your Feedback – Don’t Say Velcro、2:49
The Supreme Court declined Monday to review a petition asserting that the term “google” has become too generic and therefore unqualified for trademark protection.
If you’re a baby boomer, you’re already thinking Band-Aid, and cute kids singing in a 1970s TV commercial. Velcro Companies, one of New Hampshire’s largest manufacturing employers, wants to nurture that kind of relationship with consumers.
Don’t Say Velcro、2:14
Is the term “google” too generic and therefore unworthy of its trademark protection? That’s the question before the US Supreme Court. Words like teleprompter, thermos, hoover, aspirin, and videotape were once trademarked. They lost the status after their names became too generic and fell victim to what is known as “genericide.”
A federal appeals court has rejected a lawsuit that aimed to cancel Google’s trademark by arguing that “google” is now synonymous with searching the internet.The 9th U.S. Circuit Court of Appeals said Tuesday it was not enough to show that people use the verb “google” generically to refer to searching the web. The lawsuit had to show that people understood “google” to mean internet search engines generally, and not just Google’s search engine.