Toyota has filed a trademark application for its BZ logo (Beyond Zero) in Europe with the European Union Intellectual Property Office (EUIPO). Toyota’s BZ electric vehicle sub-brand will consist of several EVs. This is according to a post made in the BZ Forums.
The Toyota Highlander SUV might just gain a larger, long-wheelbase stablemate. According to Merriam-Webster, the word “grand” is defined as “having more importance than others” or as “large and striking in size.” Toyota’s trademark filing for “Grand Highlander” signals the possible arrival of a new Toyota Highlander variant that fits both definitions.
In early December, Toyota applied for the trademark 4Active with the United States Patent and Trademark Office. Now we’re left scratching our heads at what vehicle the Japanese brand will apply the name to. Is the 4Active a concept or production-bound vehicle? Or is it neither, and Toyota simply applied for the trademark to cover its own behind and get a hold on a name that it may want to use at some point in the future.
Owner Name: Toyota Motor Sales, U.S.A., Inc.
For: Automobiles and structural parts thereof
Toyota FT-4X Concept l NYIAS 2017 | Toyota, 2:45