Lotus might just be dusting off a legendary name from its past, sparking rumors of an Esprit revival. The company quietly filed a fresh trademark for the iconic badge in late October, covering everything from actual cars to toys and games under the EUIPO. Trademarks alone don’t guarantee a comeback, sure, but the timing? Suspiciously perfect. Next year marks half a century since the Esprit first hit the scene, and Lotus isn’t the type to let a milestone like that slide unnoticed. This wasn’t jus
It’s unclear if or how Nissan would use this subtle new five-line logo, which pays tribute to its racing heritage. … After digging into trademark databases, we uncovered that Nissan has filed a patent for this simple five-line logo design in both the European Union and Australia earlier this month.
Word Mark TOYOTA CROWN SIGNIA
Goods and Services IC 012. G & S: automobiles and structural parts thereof
Standard Characters Claimed
Serial Number 97610200
Filing Date September 28, 2022
Current Basis 1B
Owner (APPLICANT) TOYOTA JIDOSHA KABUSHIKI KAISHA
In a trademark application filed Aug. 10, formally registered Monday and first spotted by CarBuzz, Porsche has called dibs on the word “F1nally,” a not-so cryptic way of saying the brand is, at last, returning to F1. Currently, the word has not been trademarked in the United States or the U.K.; however, the domain f1nally.com was registered on March 19 of this year.
Lamborghini’s path to an electrified lineup begins with plug-in hybrid versions of its Huracan, Aventador and Urus by the end of 2024. It’s first battery-electric vehicle is due before the end of the decade, reporting last year putting the launch in 2028. We expect there will be a few concepts and show cars presaging the first pure EV from Sant’Agata Bolognese, and a couple of trademark filings could tell us what a forerunner or the car itself will be called. CarBuzz discovered Lamborghini filings in Europe and Italy to reserve the name “Revuelto.”
Name REVUELTO
Filing number 018707961
Basis EUTM
Date of receipt 25/05/2022
Type Word
Nice classes 9, 12, 25, 28 ( Nice Classification )
Filing date 25/05/2022
Trade mark status Application under examination
Acquired distinctiveness No
Organisation Automobili Lamborghini S.p.A.
Legal status Legal entity
Buick has recently filed a trademark application for Electra on both US Patent and Trademark Office and the Canadian Intellectual Property Office, dated December 20, 2021. Filed under “Motor land vehicles, namely, automobiles,” Electra is a familiar name under the Buick brand.
But let’s stop examining this EV future for a moment and bring things back to the present or near future. For what reason? Because it appears BMW’s acclaimed M division has a couple of interesting and top-secret projects in the works. CarBuzz has uncovered a pair of trademark applications with the Intellectual Property Office of the Philippines for the names M7 and M9.
Serial number of the application: 42021519336
Date of filing of the application: 2021-08-16
Reproduction of the mark where the mark is represented in standard characters: M9
Name and address of the applicant: Bayerische Motoren Werke AG
International Classification: 12 Motor cars and parts and accessories thereof included in class 12
Serial number of the application: 42021519334
Date of filing of the application: 2021-08-16
Reproduction of the mark where the mark is represented in standard characters: M7
Name and address of the applicant: Bayerische Motoren Werke AG
International Classification: 12 Motor cars and parts and accessories thereof included in class 12
Serial number of the application: 42021519328
Date of filing of the application: 2021-08-16
Reproduction of the mark where the mark is represented in standard characters: X8
Name and address of the applicant: Bayerische Motoren Werke AG
International Classification: 12 Motor cars and parts and accessories thereof included in class 12
