Ferrari’s first EV was initially supposed to be called the Elettrica, but the company did an about-face when it revealed the interior design of its electric sports car. Now known as the Luce, the car’s name probably didn’t ring too many bells for most of the company’s fans, but Mazda once used that name on a long lineup of Japanese flagship sedans.
Packers and UGA agreements assisted Grambling State G-mark registration
The U.S. Patent and Trademark Office recently registered to Grambling State University and its Tigers athletics program the “G” mark for apparel, merchandise, university athletic programs and related alumni, athlete and fan purposes. The USPTO did so only after Grambling State provided the school’s cooperation agreements with the Green Bay Packers and the University of Georgia, both of which have trademark registrations for similar looking “Gs”.
Korean Supreme court says refashioning luxury bags for personal use is not trademark infringement
Korea’s Supreme Court ruled Wednesday that refashioning luxury handbags at a customer’s request for personal use does not constitute trademark infringement, overturning lower court rulings in a case brought by Louis Vuitton against a local repair shop.
Korea’s top court ruled for the first time that tailoring services that alter luxury goods at an owner’s request for their personal use do not violate trademark law, but producing and selling those modified goods do.
New York shoe company sued a prime steakhouse owned by Chiefs duo
Patrick Mahomes and Travis Kelce co-own 1587 Prime steakhouse in Kansas City, and they are now being sued by 1587 Sneakers for trademark infringement. 1587 Sneakers’ complaint over the steakhouse was authored by attorney Ezra Salami and filed in the Southern District of New York. It also includes claims for unfair trade practices and unfair competition. The shoe company is based in New York City and began selling sneakers and apparel in 2023, and it says its products “unapologetically honor our heritage.” Shirts include the “Rice Cake Tiger Shirt” and various “Bamboo” gym shirts. 1587 Sneakers has a line of sports-themed products dubbed the “Chang Capsule,” which features former U.S. tennis player Michael Chang.
Trump trademarks his name ahead of airport renaming
The president has a long history of naming things for himself. Attorneys for President Donald Trump have filed to trademark the phrase “Donald J. Trump International Airport” as Florida lawmakers move toward renaming the Palm Beach airport in his honor. New filings with the U.S. Patent and Trademark Office ‒ which Trump controls ‒ show that attorneys have also filed to trademark “President Donald J. Trump International Airport” and “DJT,” a reference to the president’s initials.
Tesla has filed two new trademark applications for the next-generation Roadster. It includes a new “Roadster” wordmark and a simple line sketch showing the basic silhouette of the car. Last year, during a shareholder meeting, CEO Elon Musk revealed that the production of the new Tesla Roadster was expected to begin in mid-to-late 2027. […]
Grenada has joined the Madrid System. WIPO’s International Trademark System now covers 132 countries. On December 15, 2025, the Government of Grenada deposited its instrument of accession to the Madrid Protocol – the governing Treaty of the Madrid System – with WIPO Director General, Daren Tang.
Grenada is the 116th member of the Madrid System, and the 10th country from Latin America and the Caribbean to join. Its accession further strengthens the Madrid System’s role as a practical and efficient solution for protecting trademarks worldwide. The Madrid Protocol will enter into force in Grenada on March 15, 2026.
Girl group IVE’s Jang Won-young has filed multiple trademark applications, which her agency clarified on Wednesday are for a “brand collaboration project.”
According to the Korea Intellectual Property Rights Information Service, the trademarks — filed under Jang’s name — include the names “Forever:Cherry” in both Korean and English, a cherry-shaped logo and around 30 products ranging from cosmetics and essential oils to electric toothbrushes.