In May, PepsiCo’s Frito-Lay division, which makes Cheetos, accused World Peas Brand’s Peatos, which uses peas and lentils in its version of the traditional crunchy cheese flavored snack, of trademark infringement. In a letter sent to the smaller company that was recently obtained by the Wall Street Journal, PepsiCo alleges that Peatos’ name and paw-print logo are “confusingly similar” to Cheetos and that Peato’s slogan, “tigers live longer than cheetahs,” unfairly denigrates the Cheetos brand.
Peatos: Always Tasty. Never Corny.、0:30
A Darle/Let’s Go、0:26