Extraterritorial Trademark Dispute
The U.S. Supreme Court’s end-of-term decision in Abitron v. Hetronic seems to have created more questions than answers about U.S. brand owners’ ability to leverage the federal Lanham Act in global trademark disputes. In the few weeks since the Court issued its opinion, parties and courts alike are already struggling with exactly how to apply it.
In the waning days of its most recent term, the Supreme Court decided Abitron Austria GmbH v. Hetronic International, Inc., a case about international enforcement of the Lanham Act. While Abitron grabbed fewer headlines than the Court’s other, more controversial late-June decisions, it is important for U.S. businesses that may litigate trademark or false advertising cases with foreign or international facts.
Supreme Court Hears Oral Argument In Case Concerning The Global Scope Of Federal Trademark Law, 1:27:16