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EU General Court dismissed Mercedes Appeal on TM of G-Wagon Suv

In a recent decision that underscores the European Union Intellectual Property Office (“EUIPO”)’s strict stance on distinctiveness, the European Union General Court dismissed Mercedes-Benz Group AG’s appeal, thereby, affirming the EUIPO’s refusal to register a figurative trademark depicting an off-road vehicle – specifically, the silhouette of Mercedes’ popular G-Wagon SUV – climbing a hill. The General Court’s decision reinforces the consistent line of EUIPO case law that mandates that “a minimum of distinctive character is sufficient for the absolute ground of refusal contained in [Article 7(1)(b) of Regulation (EU) 2017/1001] to be applicable.”

情報源: European Union Court Rejects Mercedes’ G-Wagon Trademark

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