New Buick Logo
About a week ago, we discovered a trademark filing from General Motors for a new Buick logo. Filed with the United States Patent and Trademark Office on March 16, …it seems that Buick is now starting to apply its new logo to some vehicles, at least outside the United States.A new post by buick_saudi_arabia on Instagram shows the steering wheel of a vehicle, wearing the new Buick logo. This logo matches the design seen in the trademark filing with the three shields now in a horizontal line, rather than a diagonal orientation. Also, the shields are no longer surrounded by a circle.
U.S. Patent and Trademark Office Filing
Serial Number 97314519
Filing Date March 16, 2022
Current Basis 1B;44D
Description of Mark Color is not claimed as a feature of the mark. The mark consists of three stylized shields.
Owner (APPLICANT) General Motors LLC
Design Search Code 24.01.01 – Shields or crests (plain) with neither a figurative element nor an inscription contained therein or superimposed thereon
24.01.05 – More than one shield or crest ; Shields or crests (more than one)
Goods and Services
G & S: 06 Metal key chains, metal key fobs, metal key rings, metal keys, money clips made of metal, license plates made of metal, non-luminous and non-mechanical metal signs, parking signs made of metal, street signs made of metal, ornamental replicas of vehicles made of metal
G & S: 09 Electronic key fobs for automobiles, optical frames, eyewear lenses, eyewear cases, sunglasses, sunglass cases, neon signs, refrigerator magnets, covers for electric outlets, decorative switch plate covers, thermometers not for medical use, battery chargers for mobile phones, wireless headphones, downloadable video games and computer games, tire pressure gauges
G & S: 12 Motor vehicles, namely, automobiles
G & S: 14 Jewelry, necklaces, cufflinks, tie tacks, lapel pins, wristwatches, clocks
G & S: 16 Books, magazines, blank writing journals, stationery, playing cards, letter openers, pens, pencils, pen and pencil sets, memo holders, decals, stickers, posters
G & S: 18 Umbrellas, tote bags, hip bags, backpacks, duffel bags, luggage
G & S: 20 Chairs, stools, desk ornaments made of plastic or wood, non-metal key chains, non-metal key fobs, non-metal key holders, non-metal key rings, non-metal key tags, plastic novelty license plates, plastic license plate frames, non-metal money clips, plastic flags, plastic banners
G & S: 21 Mugs, coffee mugs, travel mugs, insulated mugs, vacuum mugs
G & S: 25 Clothing, namely, caps, coats, dress shirts, gloves, golf shirts, hats, hoodies, jackets, neckties, polo shirts, scarves, shorts, sleepwear, socks, sweatpants, sweatshirts, sweaters, t-shirts
G & S: 28 Golf divot tools, golf tees, golf balls, golf club bags, toy vehicles, model toy vehicles, radio-controlled toy vehicles, die-cast toy vehicles
G & S: 37 Maintenance and repair services for automobiles, parts, and accessories
From vampire fangs to superhero claws, it seems plenty of car fans think the new design looks resembles, well, lots of things. “Call me when Buick changes its name to Wolverine or All Day Nail Spa,” one Twitter user comments, while another adds, “Bullets? Vampire teeth? Icicles? What is it?” Indeed, as the user below notes, it seems there’s no end to what people might see in the new logo.
The company wouldn’t comment on the recent variation of it’s Trishield design found on the U.S. Patent and Trademark Office website.
The New Buick Logo Was Just Leaked On Social Media!, 3:04