マレーシア知的財産公社 動画
ローカルブランドの広告が世界市場に浸透
ローカルブランド広告
The court decision is seen as a rare victory of local creativity over a global giant. A cafe in Karachi has grabbed global attention after winning a trademark battle against coffee giant Starbucks. The cafe, named Sattar Buksh, became known not only for its coffee but also for its cheeky branding — a round green logo featuring a moustached man, which many felt was a playful nod to Starbucks’ famous mermaid emblem.
情報源: Karachi cafe Sattar Buksh wins trademark battle against Starbucks
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続きを読む“中国 中小企業・知的財産ヘルプデスク (China IP SME Helpdesk) vol.14 商標_動画(embedded)”
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