CNIPA rejected Alo Yoga appeal against Alo Jewelry
Alo Yoga has pursued cancellation actions against multiple marks it views as too close to its own, including in the EU, but its China challenge against Alo Jewelry’s longer-standing registration has now failed twice. CNIPA rejected Alo Yoga’s appeal against Alo Jewelry’s China trademark, the latest ruling in a multi-jurisdiction dispute over the ALO name…Separate filings cited by Alo Jewelry indicate the dispute has also extended to the European Union, where the Czech company said it filed an application at the European Union Intellectual Property Office (EUIPO) seeking to invalidate four Alo Yoga trademarks, including the ALO mark, after a series of cancellation actions earlier this year.
Source: Alo Jewelry Alo Yoga China Trademark Ruling 2026 | Sporting Goods Intelligence
