Digital Brands - Brand Finance Global Forum 2018
Why Brand Finance Forums? - Brand Finance Global Forum 2018
Understanding the Value of Brands in a Digital Age - Brand Finance Global Forum 2018
David Haigh, CEO, Brand Finance - Welcome and Opening Remarks
The Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport
Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School
Martin Haering, CMO, Finastra - The Future Role of the Bank CMO: Disrupt or Die
Chris Clark, Former CMO, HSBC - Introduction of Session
James Welchman, Marketing Manager, EMEA, Chevron
John Mathers, Former CEO, UK Design Council - 'Digital is Important but what's the Original Idea?'
Panel Session 'How Technology is Disrupting Business Models'
Liz Miller, SVP, Marketing, CMO Council
Americo Silva, Global Head of Digital and Social Media, Shell
Simon Sproule, VP and CMO, Aston Martin Lagonda Ltd.
Panel Session with Americo Silva and Simon Sproule, chaired by Liz Miller
Paul Frampton, Former CEO, Havas Media Group
Kathy Dykeman, Director, Facebook - 'Understanding Business Growth with Incrementality Measurement'
Alex Payne, Director, The Influence Room - 'The Power of the New Brand Building Tool - The Advocate'
Kate Cox, VP CMO EMEA, GoDaddy.com - 'How Brand Purpose is Driving Digital Marketing Communications'
Panel Session: 'What's In Store for the Media Mix of Tomorrow'
Sukhi Gill, CTO, DXC Technology - 'The Survival of Brands in a Digital and Cyber Age
David Haigh, CEO, Brand Finance - Closing Remarks