Sulbing legally won but lost time and money
Trademark squatting cases involving Korean companies have surged in recent years. The number of suspicious overseas trademark filings monitored last year reached a record-high 9,249 cases, up 84 percent from the previous year. Korean shaved ice dessert chain Sulbing suffered a major setback in its attempt to expand into China after becoming entangled in a lengthy trademark battle. The company ultimately won a legal dispute over brand rights but failed to gain meaningful traction in the copycat-cornered Chinese market.
情報源: Sulbing case highlights worsening trademark squatting involving Korean companies
中国の商標占拠者に法的には勝つことができたが、失われた時間と費用を取り戻すものではなかったそうです。
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