TOTAL 90 TM Dispute Shows the Risks of Brand Revivals
Total90, LLC claims that Nike is infringing its federally registered TOTAL90 trademark via a new collection of sportswear…Total90 LLC is suing Nike for infringement for using the
Total 90 trademark after allegedly abandoning it in 2019.
情報源: Nike’s TOTAL 90 Trademark Clash Shows Risks of Brand Revivals
Case: Total90 LLC v. Nike, Inc., 2:25-cv-02325 (E.D. La.).
Summary: Nike was hit with a trademark infringement lawsuit on Nov. 14 in Louisiana Eastern District Court over its use of the ‘TOTAL90’ mark. The action, brought by Quantum Counsel on behalf of Total90, alleges reverse confusion where consumers mistake the plaintiff’s brand as being affiliated with Nike, despite Total90 having registered trademarks for the mark in September 2024 and actively using it since February 2022 for soccer-related merchandise and sponsorships. According to the complaint, Nike began using the mark in March 2025 despite having its previous TOTAL 90 trademark cancelled in April 2019.
ナイキ トータル90の知られざる物語 ― クリエイターからサッカー界のスターまで | キットの内訳, 48:08 
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