7-Eleven sues Nike over Air Max with Slurpee maker’s colors
7-Eleven has sued Nike in federal court in Texas, accusing the sportswear giant of copying the convenience store chain’s signature orange, green and red stripe design on a sneaker that Nike plans to release on July 11, known as “7-Eleven Day.” In its lawsuit (Case 3:26-cv-02201-X, N.D.Tex), opens new tab filed on Wednesday in the federal court in Dallas, 7-Eleven said Nike’s upcoming Air Max 95 shoe features a “confusingly similar imitation” of the company’s tri-color stripe branding, which it says consumers associate with the 7-Eleven brand.
TOTAL 90 TM Dispute Shows the Risks of Brand Revivals
Total90, LLC claims that Nike is infringing its federally registered TOTAL90 trademark via a new collection of sportswear…Total90 LLC is suing Nike for infringement for using the Total 90 trademark after allegedly abandoning it in 2019.
As the custom and bootleg market has continued to grow within the sneaker scene, Nike has responded by protecting its brand and IP via lawsuits against prominent parties ranging from Warren Lotas and John Geiger to BAPE and Kool Kiy. While the three aforementioned cases have all been settled, a new lawsuit has surfaced — one against The Shoe Surgeon. The suit demands $60M USD in damages — which, it notes, are “the profits the defendant generated from counterfeiting, trebled, along with attorneys’ fees” — relating to over 30 Nike trademarks.
Nike is looking to block the registration of a trademark that plays on its famed “Just Do It” slogan. In the opposition that it initiated with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (“TTAB”) on Tuesday, counsel for Nike asserts that the sportswear giant stands to be damaged if Tacvue, Inc.’s application for JUST DAO IT is registered by the trademark office.
Nike Inc. has sued StockX LLC, accusing the online marketplace of selling unauthorized digital products based on its sneakers.The lawsuit, filed Thursday in New York federal court, is the latest dispute involving a brand over the sale of products known as nonfungible tokens, or NFTs.
The trademark complaint that Nike filed against Customs By Ilene, Inc., dba Drip Creationz is not the only customization-centric lawsuit that it filed this week. Also on Monday, Nike named Jeffrey Waskowiak and KickRich LLC in a similar – but unrelated – suit, accusing them of trademark infringement and dilution in connection with their alleged practice of “reselling Nike and Converse products that have been materially altered in ways that the brands have never approved or authorized,” and thereby, robbing Nike and Nike-owned Converse of their ability to “carefully manage which brands to collaborate with and thoughtfully select where, when, and how often their marks are used to guide the public perception for their iconic brands.”
Nike Inc has submitted a trademark application for the word ‘cryptokicks’, signalling it may be gearing up to launch its own digital currency and a host of cryptocurrency related products. The application, filed on April, 19, outlines how the company‘s proposed digital currency could be used by an online community.
Word Mark CRYPTOKICKS Serial Number 88394295 Filing Date April 19, 2019 Current Basis 1B Owner (APPLICANT) Nike, Inc. CORPORATION OREGON One Bowerman Drive Beaverton OREGON 97005
The similarities of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe their logo is clearly an infringement under trademark law.
Nike and LA-based brand Undefeated were scheduled to release a collaborative collection, but the crest used by the companies was widely criticized for its resemblance to the US Naval Academy’s coat of arms.
