More global brands are increasingly making inroads to leverage the perceived benefits of incorporating the metaverse and non-fungal tokens (NFTs) in their services. Consequently, global Whisky brand Jack Daniels is the latest entity to express interest in the metaverse with three trademark filings.
情報源: Whiskey in the metaverse: Jack Daniel’s files for virtual beverages trademark
(Jack Daniel TM filed for NFT)
Hermes filed a trademark for its name on Aug 26 with the United States Patent and Trademark Office (USPTO) for an extensive list of goods and services, patent lawyer Mike Kondoudis revealed in a tweet. Notably, the Web3 goods and services include downloadable software for generating non-fungible tokens (NFTs) used with blockchain technology, downloadable computer software for trading, viewing, storing and/or managing virtual goods, digital collectibles, cryptocurrencies and NFTs, digital wearables, accessories and toys authenticated by NFTs.
情報源: Hermes Hints at NFT and Metaverse Plans with New Web3 Trademark Filing – NFTgators
Word Mark HERMES
Standard Characters Claimed
Serial Number 97566611
Filing Date August 26, 2022
Current Basis 1B
Owner (APPLICANT) Hermès International
Twilly d’Hermès Eau Poivrée I The peppery spirit of the Hermès girls, 0:30 
Loadingブロックチェーンと商標登録の関係 ここ数年で黎明期を迎えたNFT（Non-fungible token）は、ブロックチェーン上に記録される一意で代替不可能なデジタルデータとされており、偽造不可とされることか …
Brands ranging from Louis Vuitton, Gucci, and Valentino to Nike and adidas have made headlines over the past year after filing applications for registration for use of their famous trademarks in the virtual world, either reflecting existing use or seemingly indicating their intent to use such marks in the metaverse or in connection with non-fungible tokens (“NFTs”). Not limited to fashion and luxury names, brands across industries (think: KFC to the City of Beverly Hills) have followed the lead set by Nike last year…
情報源: The EUIPO Provides Guidance on Metaverse, NFT-Focused Trademarks
Following in the footsteps of a slew of celebrities, organizations, and corporations, David Beckham is the latest name to take his brand to the metaverse, after he officially applied for several metaverse and non-fungible token (NFT)-related trademarks.Indeed, the legendary footballer submitted three trademark applications with the United States Patent and Trademark Office (USPTO) on April 19.
情報源: Football legend David Beckham enters into NFTs and the metaverse with 3 trademark filings
According to recent filings with the United States Patent and Trademark Office (USPTO), Monster Energy has four pending trademark applications related to the nonfungible tokens (NFTs) and metaverse realms. The first trademark application consists of downloadable virtual goods comprised of, but not limited to, beverages, food, supplements, sports, gaming, music, and apparel. According to the filing, such downloadable multimedia assets will be “authenticated by NFTs.” Also included in the application are computer programs facilitating blockchain data interactions.
情報源: Monster Energy files NFT and metaverse trademark applications
「モンエナ」などで親しまれる飲料ブランドのモンスターエナジーが、NFTの商標申請を行ったことが明らかになった。
情報源: 飲料大手モンスターエナジー、NFTやメタバース関連の商標登録を申請
商標登録insideNews: Drink maker loses bid to stop game’s ‘monster’ trademark, Singapore News & Top Stories – The Straits Times
商標登録insideNews: Monsta Pizza triumph over Monster Energy in trademark row – Bucks Herald
楽天は、NFTマーケットプレイス・販売プラットフォーム「Rakuten NFT」の提供を開始した。スポーツ・音楽・アニメなどさまざまな分野におけるNFTを購入・個人間で売買できるマーケットプレイス機能と、知的財産を持つ権利者がワンストップでNFTの発行・販売が可能なプラットフォーム機能を併せ持つサービスで、決済には楽天IDや楽天ポイントを利用可能。
情報源: 「Rakuten NFT」開始。スポーツ・音楽・アニメのNFTを販売 – Impress Watch
楽天NFT
Rakuten NFTってなぁーに？, 0:30
続きを読む“商標登録insideNews:「Rakuten NFT」開始。スポーツ・音楽・アニメのNFTを販売 | Impress Watch”
Nike Inc. has sued StockX LLC, accusing the online marketplace of selling unauthorized digital products based on its sneakers.The lawsuit, filed Thursday in New York federal court, is the latest dispute involving a brand over the sale of products known as nonfungible tokens, or NFTs.
情報源: Nike Accuses StockX of Trademark Infringement in Sales of NFTs – WSJ
人気スニーカーを排出し続けるナイキは、NFTとして知られるデジタル資産の商標を侵害したとして、ニューヨーク連邦裁判所でオンライン再販業者StockXに対して訴訟を起こした事がわかった。
情報源: ナイキが商標権侵害でバーチャルスニーカーを販売のStockXを訴える| NEXTMONEY｜仮想通貨メディア
Nike, Inc. v. Stockx LLC (1:22-cv-00983), New York Southern District Court, Filed: 02/03/2022
情報源: Nike, Inc. v. Stockx LLC (1:22-cv-00983), New York Southern District Court
商標登録insideNews: ナイキ、メタバース時代に備え商標保護とデジタル商品開発への対応着々 – Engadget 日本版
Digital artist Mason Rothschild’s widespread use of the ‘MetaBirkins’ trademark has caught the attention of trademark owners BIRKIN and its sole authorized distributor Hermès.Rothschild first announced MetaBirkins in December 2021 at Art Basel Miami.Hermès filed a trademark infringement against Rothschild for his unauthorized use of the BIRKIN trademark.Courts currently use the Rogers test to balance potential trademark infringement with First Amendment rights.This outcome could set a new legal precedent for fashion/art as it relates to trademark infringement claims.
情報源: Hermès NFT Lawsuit Against Mason Rothschild Will Be Legal Precedent
米国で高級ファッションブランドが訴訟を提起したMetaBirkins NFTs事件を参考に、フィジカルとバーチャルの領域を跨いだロゴ、デザインなどについてどこまで商標権の保護が及ぶのかを解説します。
情報源: MetaBirkins NFTs事件：商標権はフィジカル世界とメタバースの境界を超えるか？（関真也）Yahoo!ニュース
metabirkins(Instagram)
Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of NFTs.
情報源: Walmart is quietly preparing to enter the metaverse
Walmart Akan Kembangkan Metaverse Dan Uang Kripto, 1:05
