As we reported in November 2019, the USPTO has been making significant revisions to its rules to combat an influx of fraudulent trademark filings. Some of the biggest rule changes last year were to specimen requirements. The USPTO required that screenshots of websites needed to show the full URL and date, and that product packaging needed to be accompanied by an image or description of the product. In other words, hangtags by themselves or empty boxes were no longer acceptable.
USPTO Examination Guide 3-19