Chicago QB files trademarks of his nickname and play silhouette
Caleb Williams files trademarks for ‘Iceman’ and an iconic play silhouette, signaling a strategic move to build and protect his growing personal brand. According to filings with the United States Patent and Trademark Office, Williams submitted four new trademark applications on March 16, signaling plans to expand his business empire off the field.
Ferrari’s first EV was initially supposed to be called the Elettrica, but the company did an about-face when it revealed the interior design of its electric sports car. Now known as the Luce, the car’s name probably didn’t ring too many bells for most of the company’s fans, but Mazda once used that name on a long lineup of Japanese flagship sedans.
Packers and UGA agreements assisted Grambling State G-mark registration
The U.S. Patent and Trademark Office recently registered to Grambling State University and its Tigers athletics program the “G” mark for apparel, merchandise, university athletic programs and related alumni, athlete and fan purposes. The USPTO did so only after Grambling State provided the school’s cooperation agreements with the Green Bay Packers and the University of Georgia, both of which have trademark registrations for similar looking “Gs”.
Korean Supreme court says refashioning luxury bags for personal use is not trademark infringement
Korea’s Supreme Court ruled Wednesday that refashioning luxury handbags at a customer’s request for personal use does not constitute trademark infringement, overturning lower court rulings in a case brought by Louis Vuitton against a local repair shop.
Korea’s top court ruled for the first time that tailoring services that alter luxury goods at an owner’s request for their personal use do not violate trademark law, but producing and selling those modified goods do.
New York shoe company sued a prime steakhouse owned by Chiefs duo
Patrick Mahomes and Travis Kelce co-own 1587 Prime steakhouse in Kansas City, and they are now being sued by 1587 Sneakers for trademark infringement. 1587 Sneakers’ complaint over the steakhouse was authored by attorney Ezra Salami and filed in the Southern District of New York. It also includes claims for unfair trade practices and unfair competition. The shoe company is based in New York City and began selling sneakers and apparel in 2023, and it says its products “unapologetically honor our heritage.” Shirts include the “Rice Cake Tiger Shirt” and various “Bamboo” gym shirts. 1587 Sneakers has a line of sports-themed products dubbed the “Chang Capsule,” which features former U.S. tennis player Michael Chang.
Trump trademarks his name ahead of airport renaming
The president has a long history of naming things for himself. Attorneys for President Donald Trump have filed to trademark the phrase “Donald J. Trump International Airport” as Florida lawmakers move toward renaming the Palm Beach airport in his honor. New filings with the U.S. Patent and Trademark Office ‒ which Trump controls ‒ show that attorneys have also filed to trademark “President Donald J. Trump International Airport” and “DJT,” a reference to the president’s initials.