When a multi-national corporation generating $54 billion (2018) goes after small business owners scratching out $150,000 for trademark infringement, it makes you wonder.This is the case being played out between Caterpillar (the multi-national) and Cat & Cloud (the small business). The reason it is getting so much attention is because Caterpillar is the world’s largest construction equipment manufacturer. And Cat & Cloud is a coffee shop in Santa Cruz, CA.
Cat & Cloud 5 Panel Hat | Looks Good On Everyone, 0:49
Let’s Do The Work | Caterpillar, 1:00