The Ohio State University is attempting to trademark the word “the,” according to an application with the US Patent and Trademark Office. Application No. 88571984 was filed Thursday, and the school seeks to use the word “the” mainly on t-shirts, baseball caps and hats.
One way to build a luxury shoe brand? Paint the soles a single color, position them among the likes of world-famous figures on red carpets, in fashion editorials, and on the bi-annual fashion month runways, and then wait for demand to skyrocket. This is the tactic that Christian Louboutin adopted ba
Handbag maker Michael Kors Holdings Ltd. is nearing an agreement to buy Gianni Versace SpA after the Italian fashion house known for its baroque designs drew interest from several suitors, people familiar with the plans said.
Christian Louboutin has won a key legal case in a long-running battle to protect its signature red soles from copycats. On Tuesday, the European court of justice (ECJ) ruled vanHaren, a Dutch company, had infringed the brand’s trademark by selling a range of red-soled shoes.
Burberry’s signature scarves are showing up on the wrong shelves—or at least copies of them are, and without the storied U.K. brand’s permission, the retailer alleged in a recent lawsuit. Filed by Burberry against Minneapolis-based retailer Target, the suit claims the company copied its trademarked plaid on eyewear, luggage, stainless-steel bottles and scarves.
Levi’s has accused Kenzo of copying the iconic red tabs used on its jeans pockets in its most recent collection, modelled by Britney Spears Levi’s first introduced the “Tab Device” in the 1930s, to distinguish its products from the hundreds of other denim labels on the market.
Louis Vuitton Malletier S.A. asked the Supreme Court to overturn a ruling that My Other Bag Inc.’s mimicking of the fashion house’s famous interlocking logo is a parody not subject to a trademark dilution charge ( Louis Vuitton Malletier, S.A. v. My Other Bag, Inc. , U.S., No. 17-72, review requested 7/13/17 ).
There is a long history of high fashion brands suing lower fast-fashion brands (Zara, Urban Outfitters, etc.) for ripping off their designs. The trend is particularly disastrous to those big companies, who display their designs on a runway months before they will ever be available to purchase in a brick-and-mortar store or online. On the other hand, fast-fashion labels can look directly to runway shows and immediately produce ripoffs that can be on their shelves within weeks.