There are a number of famous colors that are trademark-protected – such as the color brown, which is registered by UPS, and the color “robin egg blue”, which is registered by Tiffany
The Cheerios’ shade of yellow isn’t “inherently distinctive” enough to qualify for a trademark, the federal Trademark Trial and Appeal Board ruled this week. General Mills had spent the past two years trying to trademark “the color yellow appearing as the predominant uniform background color” on Cheerios boxes, Ars Technica reports. Turns out the Cheerios…
Goods and Services IC 030. US 046. G & S: Toroidal-shaped, oat-based breakfast cereal. FIRST USE: 19410503. FIRST USE IN COMMERCE: 19410503
Mark Drawing Code (2) DESIGN ONLY
Design Search Code 19.05.25 – Boxes, cardboard (packing or storage); Cartons, packing or storage; Dumpster; Freight containers; Other large containers; Pallets for storing or moving cargo or freight ; shipping containers
Serial Number 86757390
Filing Date September 15, 2015
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) General Mills IP Holdings II, LLC LIMITED LIABILITY COMPANY DELAWARE Number One General Mills Blvd. Minneapolis MINNESOTA 55426
Attorney of Record William G. Barber
Description of Mark The color(s) yellow is/are claimed as a feature of the mark. The mark consists of the color yellow appearing as the predominant uniform background color on product packaging for the goods. The dotted outline of the packaging shows the position of the mark and is not claimed as part of the mark.
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Live/Dead Indicator LIVE
