Kroger now says its newly established rival’s house brand, Preferred Selection, too closely resembles Kroger’s house brand, Private Selection. As a result, the U.S. firm suggests customers may be led to believe that the two companies are associated, giving Lidl an unfair advantage.
The number of trademark applications in 2016 exceeded 140,000, the highest number under the current trademark system, according to an annual report released by the Japan Patent Office on the 29th.
There is a long history of high fashion brands suing lower fast-fashion brands (Zara, Urban Outfitters, etc.) for ripping off their designs. The trend is particularly disastrous to those big companies, who display their designs on a runway months before they will ever be available to purchase in a brick-and-mortar store or online. On the other hand, fast-fashion labels can look directly to runway shows and immediately produce ripoffs that can be on their shelves within weeks.
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